New Survey of 120,000+ Americans Reveals Massive Demand for Flexible, At-Home Earning — Online Tasks Rank as the #1 Preferred Side Hustle Category
KashKick's landmark study of 123,823 Americans uncovers what people really want from a side hustle — and flexibility tops every list
Tampa, FL, March 11, 2026 (GLOBE NEWSWIRE) -- Americans want extra income — and they want it on their terms. That's the headline finding from a new survey of more than 123,000 U.S. adults by KashKick, a leading cash-back rewards platform and one of the best apps to make money online. The study — one of the largest of its kind on American earning preferences — paints a clear picture: demand for flexible, work-from-home earning opportunities is at a fever pitch, and online tasks top the list of preferred ways to earn.
Make Money From Home
KashKick, a leading cash-back rewards platform, commissioned the study to better understand the financial needs and earning preferences of everyday Americans. The findings reveal a population actively seeking supplemental income, with clear preferences around flexibility, accessibility and ease of entry.
"These numbers tell a story that the mainstream narrative around side hustles often misses," said a spokesperson for KashKick. "People aren't just looking for any extra income — they want earning opportunities that fit their lives. That means working from home, setting their own schedule, and not needing a special skillset to get started. That's exactly what KashKick was built for."
Key Findings: What 123,000+ Americans Say About Earning Extra Money
The KashKick Earning Preferences Survey — conducted among 123,823 U.S. adults across a range of employment statuses, income levels and age groups — revealed the following:
- 62% are actively searching for new ways to earn income daily or several times per week — signaling urgent, not passive, demand.
- 69% say having a side income is "important" or "very important" to them personally.
- 53.8% are most interested in side hustles or gig work — the single most popular income category, ahead of full-time employment (33.4%) and part-time jobs (34.6%).
- Online tasks, surveys and data entry ranked #1 as the most appealing earning category among all options surveyed, earning the highest weighted score (6.72 out of 9).
- 55.6% say a flexible schedule is the most important factor when choosing how to earn — the #1 consideration by a wide margin.
- 46.6% require the ability to work from home, making remote accessibility a near non-negotiable.
- 26.8% say no prior experience needed is a top factor — underscoring demand for low-barrier opportunities.
Who Is the Modern Side Hustler? Younger, Female and Earning Under $50K
The survey sample reflects the real face of Americans seeking supplemental income:
- 79% of respondents identify as female — a striking demographic signal for brands and platforms serving this space.
- 75% are between the ages of 18 and 44, with the 25–34 cohort representing the largest single group (nearly 30%).
- 62% report household incomes under $50,000 annually — confirming that flexible earning opportunities are a genuine financial need, not a hobby, for the majority of this audience.
- Only 39.8% are employed full-time, meaning the majority are navigating non-traditional or unstable employment situations.
What the Data Means for the Gig Economy — and for KashKick
The survey results arrive at a pivotal moment. While broader side hustle participation has moderated in 2025 — Bankrate reports 27% of adults currently have a side hustle, down from 36% in 2024 — demand for the right kind of side income remains intense. The KashKick data suggests the gap isn't in motivation; it's in finding opportunities that match what people actually want.
"The data confirms what we've always believed — people want earning opportunities that fit around their lives, not the other way around," said a KashKick spokesperson. "What they're looking for is simple: log on, complete a task, get paid. That's the model that works."
KashKick members can earn extra money from home by completing surveys, playing games, trying new apps and shopping online — all from their phone, with no experience required and a $10 cash-out minimum via PayPal.
Survey Methodology
The KashKick Earning Preferences Survey was conducted among 123,823 U.S. adults. Respondents were asked about their employment status, income-seeking behaviors, preferences for earning opportunity types, and demographic background. The survey captured responses across a broad range of ages, income levels, employment statuses and gender identities, providing one of the most comprehensive views of American earning preferences published to date.
About KashKick
KashKick is a U.S.-based rewards platform that helps members earn real cash by completing everyday tasks — playing games, taking surveys, trying new apps and shopping online. With a $10 cash-out minimum, fast PayPal payouts and a transparent earnings model, KashKick is designed for people who want a low-effort, no-nonsense way to earn a little extra money. Available on iOS and Android.
Website: www.kashkick.com
iOS App: Download on the App Store
Android App: Get it on Google Play
About KashKick
Founded in 2017, KashKick is a gamified rewards marketplace that empowers users to earn money online by completing simple digital tasks—no points, just real cash. Built for the next generation of earners, KashKick bridges the gap between brand discovery and consumer empowerment, giving users control over how they engage and earn. https://kashkick.com.
Press Inquiries
Yasmin Marinaro
yasmin [at] kashkick.com
https://kashkick.com
A video accompanying this announcement is available here: https://youtube.com/watch?v=CF40vQ9NcUk
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